SYSTEM, Six in a row, BE

From design concept to opening the final store took a tiny ten months. A record for us, and by industry standards. It called for frequent all-nighters from our architects, but also from the client, who were finalising their neo-neutral line. The result? Belgian, but borderless.

From design concept to opening the final store took a tiny ten months. A record for us, and by industry standards. It called for frequent all-nighters from our architects, but also from the client, who were finalising their neo-neutral line. The result? Belgian, but borderless.

Belgian style and Bohemian chic are the defining features of this client’s clothing line. When the brand decided to expand into Europe, it was time for an outfit change. Upmarket and neutral, the new stores needed to be a blank canvas for displaying the merchandise but still needed to cling on to their quirk to stand out on high streets from Amsterdam to St Tropez.

More Commercial